Amazon - Wondery
Fixing a broken mobile navigation experience
Amazon - Wondery
Fixing a broken mobile navigation experience
Amazon - Wondery
Fixing a broken mobile navigation experience
Role
Product Designer
Team
Design, Engineering, QA, Product Owner, Project Manager
Highlights
B2C, Mobile, Media & Entertainment
Role
Product Designer
Team
Design, Engineering, QA, Product Owner, Project Manager
Highlights
B2C, Mobile, Media & Entertainment
Role
Product Designer
Team
Design, Engineering, QA, Product Owner, Project Manager
Highlights
B2C, Mobile, Media & Entertainment
Overview
From web success to mobile maintenance
After successfully launching the redesigned web platform, Wondery, an independent podcast studio with milllions of listeners, extended our partnership to include mobile app work. Initially, requests focused on feature additions and marketing content updates.
Overview
From web success to mobile maintenance
After successfully launching the redesigned web platform, Wondery, an independent podcast studio with milllions of listeners, extended our partnership to include mobile app work. Initially, requests focused on feature additions and marketing content updates.
Overview
From web success to mobile maintenance
After successfully launching the redesigned web platform, Wondery, an independent podcast studio with milllions of listeners, extended our partnership to include mobile app work. Initially, requests focused on feature additions and marketing content updates.
Discovery
Visualizing the mess and user feedback
Reviewing the app revealed navigation failures in basic tasks like returning to a show or browsing episodes. A sitemap audit exposed how fragmented the navigation had become.
Root Cause 1
Insufficient touch affordance
Small tap targets increased mis-taps during browsing and discovery.
Root Cause 2
Broken back navigation
Users lost context and were returned to the root screen.
Root Cause 3
Redundant overflow menu
Duplicated actions added complexity without benefit.
Discovery
Visualizing the mess and user feedback
Reviewing the app revealed navigation failures in basic tasks like returning to a show or browsing episodes. A sitemap audit exposed how fragmented the navigation had become.
Root Cause 1
Insufficient touch affordance
Small tap targets increased mis-taps during browsing and discovery.
Root Cause 2
Broken back navigation
Users lost context and were returned to the root screen.
Root Cause 3
Redundant overflow menu
Duplicated actions added complexity without benefit.
Discovery
Visualizing the mess and user feedback
Reviewing the app revealed navigation failures in basic tasks like returning to a show or browsing episodes. A sitemap audit exposed how fragmented the navigation had become.
Root Cause 1
Insufficient touch affordance
Small tap targets increased mis-taps during browsing and discovery.
Root Cause 2
Broken back navigation
Users lost context and were returned to the root screen.
Root Cause 3
Redundant overflow menu
Duplicated actions added complexity without benefit.
Problem
Understanding the compound effect from root causes
Problem
Understanding the compound effect from root causes
Problem
Understanding the compound effect from root causes
Solution Highlight
Reduced likelihood for touch target errors
Improved touch affordance on the player screen
Met accessibility requirements
Solution Highlight
Reduced likelihood for touch target errors
Improved touch affordance on the player screen
Met accessibility requirements
Solution Highlight
Reduced likelihood for touch target errors
Improved touch affordance on the player screen
Met accessibility requirements
Solution Highlight
Supported browsing experiences within the show detail pages
Solution Highlight
Supported browsing experiences within the show detail pages
Solution Highlight
Supported browsing experiences within the show detail pages
Summary
Scaled navigation changes across multiple phases
Summary
Scaled navigation changes across multiple phases
Summary
Scaled navigation changes across multiple phases
Impact
Shaping the roadmap
By addressing critical navigation issues alongside ongoing marketing work, we influenced how Wondery structured their roadmap. This approach balanced immediate business needs with long-term experience improvements and strengthened our role as strategic partners.
01
Two-track sprint model
Navigation fixes and marketing requests moved forward in parallel, reducing tradeoffs between speed and quality.
02
Balanced roadmap priorities
Navigation issues were treated as core product work, not isolated fixes.
03
From execution to extended partnership
Demonstrating the impact of foundational UX built trust and expanded our strategic role.
Impact
Shaping the roadmap
By addressing critical navigation issues alongside ongoing marketing work, we influenced how Wondery structured their roadmap. This approach balanced immediate business needs with long-term experience improvements and strengthened our role as strategic partners.
01
Two-track sprint model
Navigation fixes and marketing requests moved forward in parallel, reducing tradeoffs between speed and quality.
02
Balanced roadmap priorities
Navigation issues were treated as core product work, not isolated fixes.
03
From execution to extended partnership
Demonstrating the impact of foundational UX built trust and expanded our strategic role.
Impact
Shaping the roadmap
By addressing critical navigation issues alongside ongoing marketing work, we influenced how Wondery structured their roadmap. This approach balanced immediate business needs with long-term experience improvements and strengthened our role as strategic partners.
01
Two-track sprint model
Navigation fixes and marketing requests moved forward in parallel, reducing tradeoffs between speed and quality.
02
Balanced roadmap priorities
Navigation issues were treated as core product work, not isolated fixes.
03
From execution to extended partnership
Demonstrating the impact of foundational UX built trust and expanded our strategic role.
Reflection
Lessons I’ve learned along the way
01
Find the smallest change with the greatest impact
Updating touch target sizes significantly lowered the likelihood of errors during browsing, discovery, and listening.
02
Earn trust through delivery, then guide the roadmap
Delivering what stakeholders asked for built the trust needed to introduce audit findings and recommendations that shaped navigation priorities.
Reflection
Lessons I’ve learned along the way
01
Find the smallest change with the greatest impact
Updating touch target sizes significantly lowered the likelihood of errors during browsing, discovery, and listening.
02
Earn trust through delivery, then guide the roadmap
Delivering what stakeholders asked for built the trust needed to introduce audit findings and recommendations that shaped navigation priorities.
Reflection
Lessons I’ve learned along the way
01
Find the smallest change with the greatest impact
Updating touch target sizes significantly lowered the likelihood of errors during browsing, discovery, and listening.
02
Earn trust through delivery, then guide the roadmap
Delivering what stakeholders asked for built the trust needed to introduce audit findings and recommendations that shaped navigation priorities.